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Reflecting on 2024 at Fox Medical Aesthetics, Hitchin

Kerry M Shergold

As we step into 2025, it's clear that the aesthetics industry saw some big advancements in 2024. The past year saw a significant shift towards more personalised, technology-driven, and sustainable approaches to beauty. At Fox Medical Aesthetics, we embraced the technology, and ensured our clients continued to receive bespoke, sustainable treatment plans to ensure the best long term results. Let’s take a moment to reflect on the top aesthetic treatment trends of 2024 and how they have shaped the industry moving forward.



One of the biggest trends in 2024 was combining in-clinic treatments with personalised at-home skincare regimens. This approach to integrated skincare, teaming up with Obagi to offer award winning medical skincare, maximises treatment effectiveness. Incorporating high-quality, science-backed skincare products to complement our in-clinic procedures, ensuring long-lasting, natural-looking beautiful results.



We invested in technology driven skin analysis tools, providing detailed data about each client’s skin condition and allowing for highly personalised treatment plans. By understanding individual skin needs at a much deeper level, we can more easily recommend the best treatments and products to achieve optimal results tailored to specific concerns. This is by enhancing diagnostic accuracy and to ensure our clients received the most precise and effective treatments, maintaining the highest standards of safety and care.


Virtual Consultations


Whilst we always value and recommend an in person consultation, the rise of virtual consultations has provided clients with a convenient way to discuss their aesthetic goals and start their journey. It gives those unable to make it to clinic, or are simply short of time, a way to speak face to face without the need for an in clinic visit. A game changer for the busy person who could do with an extra few hours in the day.



Despite new advancements, Botox remained a top treatment in 2024 because the results for specific concerns, such as forehead wrinkles, continue to be unmatched. As a trusted and proven solution for reducing fine lines and wrinkles, Botox delivered consistent, natural-looking results that made a big impact on the doubters frown lines.



Non-invasive treatments like dermal fillers remained popular for adding volume and smoothing lines without surgery. We offered the latest dermal fillers designed to provide longer-lasting and more natural results.



Microneedling with SkinPen continued to gain popularity as the treatment to boost and stimulate the skin's natural regenerative processes, production of collagen and elastin boosters, and improve skin texture. This treatment has outstanding naturally generated results. It also helps reduce scars, fine lines, and pigmentation, whilst providing a smoother and more youthful complexion, enhancing the skin’s natural beauty and resilience.



Chemical peels remained a highly effective way to exfoliate the skin, reduce pigmentation, and improve overall tone and texture. Our range of peels, from mild to deep, were tailored to each client’s skin type and goals, making them a versatile solution for various concerns and a great way to first cleanse the surface to give you vibrant glowing skin.


Holistic and Sustainable Approach


Ageing well is within our ethos. Subtle, beautiful and natural medical aesthetics treatments, alongside maintaining youthful and healthy skin enhances and prolongs results. Through personalised home care regimens, our promise to remain there for you, to monitor, review and advise you along your journey, has helped many clients find a new way to do skincare. This is powered by Obagi's range of award winning medical skincare which promotes long-term skin health and vitality for our clients.


Men’s Aesthetic Treatments


Men's aesthetic treatments saw a steady increase in demand, with more men opting for procedures such as anti-wrinkle injections, facial peels and skin care products. We provided tailored treatments that delivered subtle, natural-looking results that helps men maintain a youthful and confident appearance.


Reflecting on 2024, it's evident that the aesthetics industry continued to evolve rapidly, and at Fox Medical Aesthetics, we remained dedicated to providing the latest and most effective, safe treatments. Whether through personalised skincare, scientifically backed medical aesthetics, technological advancements, or sustainable beauty practices, we continue to help clients achieve their aesthetic goals. With a focus on safety, care, beautiful results and client satisfaction, we look forward to an even bigger and brighter 2025, and are excited about the future. We look forward to joining you on your journey.


Thank you to my wonderful clients and friends who helped make 2024, Kerry

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